The Liberty County Development Authority (LCDA) received an “Award of Superior” in the Branding Package – Large Division for their re-branding campaign. In addition, the LCDA received an “Award of Excellent” in the Web sites: Local, State, or Regional Economic Development Organizations – Large Division for its re-vamped Web site, www.lcda.com.
The branding package was judged on graphic appeal, clarity of message, quality of information, positioning/differentiation and format. The Web site was judged on appearance, organization, navigation, readability and functionality.
“We are honored to receive SEDC Communication Awards for our Branding Package and Web Site, particularly in the Large Division where we were in competition with much larger organizations,” states Ronald E. Tolley, chief executive officer for the LCDA.
“Both our branding package and Web site embrace our new brand, which invites companies, both foreign and domestic, to come grow globally in Liberty County, GA. Our director of marketing & research Anna Chafin dedicated a substantial amount of time to the re-branding effort, and it is nice to see her efforts acknowledged by SEDC.”
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