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FEB. 7 - Business Buzzzz

Many of you may have seen the large white cinder block building on the corner of 37th and Price streets.  It is not far from Habersham Street, Elizabeth’s and the Bull Street library and has been the headquarters of one of the best wholesale florists in Savannah since 1954. Robert Lee Horst began the business that year and ran it until 2007, when he died.  Horst’s father owned greenhouses and during the 1930s the young Horst and his father sold flowers out of coffee cans outside of Bonaventure Cemetery.

Betty Horst, Horst’s widow and owner of Horst’s Beauty Parlor in midtown Savannah, has agreed to rent the building to Barbara Williams and Connie Consos, long-time workers at Horst’s Wholesale Florists.  Williams first arrived at Horst’s in 1990 and began as a delivery driver and worked up the ranks.  For many years, she was Horst’s right-hand person, running the operation, receiving shipments and dispatching flowers across the city and river to South Carolina.  Her colleague and fellow Savannah native, Connie Consos, arrived in 2003 as bookkeeper and has also contributed to the successful operation of the business.

Both women have decided to continue the business and have changed the business’s name to B & C Florists.  The initials refer to their first names: Barbara and Connie.   Both women are familiar faces to members of Savannah’s many churches’  flower guilds, hotel and innkeepers, as well as brides.  Williams and Consos want the public to know that they are open for business and welcome everyone to their shop.  They will be selling gift items, cut flowers and live plants to the general public and flower shops.  They also offer complete wedding packages with budgets from $500 and up, as well as cater to funerals and make deliveries.

B & C Florists is located at 502 E.37th St. Its telephone number is  912-233-8865. Its hours of operation are Monday to Friday 7:30-3:30 and Saturdays 7:30-12:00.

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The Liberty County Development Authority  (LCDA) received an “Award of Superior” in the Branding Package – Large Division for their re-branding campaign.  In addition, the LCDA received an “Award of Excellent” in the Web sites:  Local, State, or Regional Economic Development Organizations – Large Division for its re-vamped Web site, www.lcda.com.

The branding package was judged on graphic appeal, clarity of message, quality of information, positioning/differentiation and format.  The Web site was judged on appearance, organization, navigation, readability and functionality.

“We are honored to receive SEDC Communication Awards for our Branding Package and Web Site, particularly in the Large Division where we were in competition with much larger organizations,” states Ronald E. Tolley, chief executive officer for the LCDA.

“Both our branding package and Web site embrace our new brand, which invites companies, both foreign and domestic, to come grow globally in Liberty County, GA.  Our director of marketing & research Anna Chafin dedicated a substantial amount of time to the re-branding effort, and it is nice to see her efforts acknowledged by SEDC.”

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Abshire Public Relations, a Savannah-based public relations and multi-media firm celebrating its 10-year anniversary in 2011, recently launched a new Entrepreneur PR division dedicated to helping small and emerging businesses throughout the Creative Coast.

“We’re launching this new division in direct response to a clear and present need in the regional business community,” said Jennifer Abshire, CEO of Abshire Public Relations (APR). “Entrepreneurs and small business owners need flexible and effective PR  customized according to their specific needs. We offer a full menu of a la carte media and public relations services ranging from traditional press releases, distribution and business development to social media campaigns and executive intelligence audits in order to help entrepreneurs get the maximum return on their investment.”

APR has successfully placed national stories on behalf of local and regional clients in media outlets including The New York Times, Wall Street Journal, Southern Living, Coastal Living, Better Homes & Gardens, Travel + Leisure Golf and HGTV.  In 2010, PR News honored Abshire Public Relations with a prestigious Legal PR Award for developing and promoting the Critical Issues Forum on behalf of HunterMaclean, a leading law firm headquartered in Savannah.

“We’ve been helping companies tell their story for over a decade,” said Abshire. “The majority of companies in the Creative Coast operate on a lean budget. We’re here to help those companies share their branding message with a wider audience, through traditional and new media.”

APR already works with a number of entrepreneurial companies throughout the region including Seacrest Partners, ALTA Innovations, Shred/Ex, ThincSavannah, Smack Dab Studios, Saber Security, Coastal Logistics Group and the Pin Point Heritage Museum.

“Abshire Public Relations helps us with important projects that promote our latest product lines and handles our web copy and brochure development,” said Camille Russo, a partner with Alta Innovations, a national medical device distribution company. “They do a fantastic job and customize their services to meet individual client needs.”

APR excels at securing local, regional and national media on behalf of clients, as well as business development, event planning and executive intelligence.
For more information about APR’s new Entrepreneur PR division, please call 912-695-7881.

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Coastal Empire News
Headquarters: 2222 Bull Street,Savannah, GA. 31401.
Tel: 912-220-2759 | Hours: 8:30 a.m. to 5:00 p.m.