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Technology & Innovation

Nov. 19 - Savannah Vet, Dr. Jason King, Launches Pet Care Reminder App, “HEEL”

Category: Technology & Innovation

Savannah Business Journal Staff Report

November 19, 2018 - Dr. Jason King, CEO of Live Oak Veterinary Neurology, has launched a new network app called “Heel!” that’s designed to foster cooperation and information sharing between veterinarians and pet owners.

The system sends reminders for medication or other recurring needs to pet owners via a smartphone app. An internet portal allows veterinary professionals to communicate with each other and the pet owner on prescription refills, therapy details, and other pet health issues.

“The app tames the problem of pet prescription compliance, allowing the sharing of reminders between pet parents, spouses, pet-sitters, and veterinary professionals,” King said. “Heel! also allows real-time updating of therapy details directly from the prescribing veterinarian to the owner’s phone reminders. Pet parents are able to request prescription refills with the convenience of one touch while veterinarians gain improved compliance and control. Pets, the center of the network, gain a seamless web of communication across their care team, which can remain entirely focused on the animal’s health.”

King is the founder and owner of Live Oak Veterinary Neurology in Savannah, which offers veterinary medical and surgical therapy for diseases of the brain, spinal cord, peripheral nerves and muscles.

“It’s unfortunate, but we see a lot of preventable deaths occur because pet parents don’t administer the prescribed medication regularly or to its entirety,” continued King. “As much of a convenience as this app is, it is also intended to save lives.”

He recently was recognized for his development of the Heel! app by the Savannah Chapter of SCORE, the nation’s largest provider of free business mentoring services and educational programs for aspiring entrepreneurs and small business owners. He was selected as a winner of the organization’s inaugural BizPitch Savannah entrepreneurial competition in September 2018.

The Heel! app is available for download through online app stores or from the website

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