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Technology & Innovation

April 29 - Enmarket’s New Technology Lets Mobile Users Bypass Checkout Lines

Category: Technology & Innovation

Savannah Business Journal Staff Report

April 29, 2019 - Enmarket’s convenience stores just got more convenient with the installation of Skip Checkout, a new mobile-based application that enables customers to scan and pay for their goods with their phones and skip checkout lines.

The technology is available in all 124 Enmarket stores, making it the nation’s largest convenience store chain to adopt the technology.

“Customers who have the free Skip Checkout app can scan their purchases with the lens on their phone, pay with the click of a button, and flash their phone to the cashier on their way out the door, all without standing in line,” said Brett Giesick, President of Enmarket. “Even people who don’t use the app will benefit because this will speed up lines and enable our employees to work on even further improving the customer experience.”

It sounds complicated, but it’s not. Here’s a step-by-step rundown:

  • Customers download the Skip Checkout app free from getskip.com or your preferred app store, create an account, and link a payment card to begin using the technology. The app can be up and running in just a few minutes.
  • When you visit your Enmarket store, open the app. Once you confirm your location, as prompted by the app, you are ready to shop!
  • Scan the barcodes of your items to add them to your shopping cart, where they will be stored until you are ready to pay. Items such as fresh fruit or hot dogs that don’t have a barcode can be purchased through a pick-list in the app.
  • Click the pay button to complete your transaction and charge your card. Then, on your way out of the store, flash your phone to an employee at the cash register to show you’re using Skip, and you’re done.

Age-restricted products such as beer may be scanned in the app, but those customers must still present their ID to the sales associate.

Customers have found the app very easy to use, and a fast, convenient way to shop.

“The process is smooth from start to finish, and the app is very easy to figure out how to use,” said Callie McIntosh, an Enmarket customer. “Enmarket has really made it convenient to get in and out quickly. I use it every time I check out, and I still get a friendly acknowledgement from the employees on my way out the door.”

Enmarket employees received training to prepare for the rollout of the new technology. Employees are alerted every time a Skip shopper enters the store, and also when they have paid for their transaction, thanks to an iPad using Skip technology next to the cash register. Security features are built in as well.

“Convenience to our customers is fundamental to our business model,” said Giesick. “By investing in the latest technology, we are able to enhance that convenience. Customers can get in, get out and get on their way even faster with Skip Checkout. We’re thrilled to introduce this innovative technology to consumers in our markets. It has been very well received by the customers and employees who have been a part of our initial test phase.”

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